I thought I would take a moment to write about Ariat Boots (pronounced like lariat but Ariat). Ariat offers three comfort packages. They are Good, Better and Best. The good technology is the 4LR which is perfect for those who ride or for those that require all day comfort in a casual shoe or boot. The Key Features are EVA cushioned footbed, moister wicking sock liner, wide composite shank, and exclusive Duratread™ outsole. The ATS Technology is the better technology and the shank changes to a composite shank shaped like a Y...this cradles your feet for the ultimate comfort and support. The footbed changes to a Gel cushion. This is the ideal choice for someone looking for stability and comfort. The Best technology is designed to meet the needs of the serious horsemen and professional rider. The added piece of technology added to these include a gel molded heel spring and skydex™ smarter cushioning™ in the heel. What this means to you is if you jump off of a fence or the back of your truck the heel acts as a shock absorber to take the impact of the jump...I have customers with heel spurs that swear by the comfort of these boots.